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It may seem counter-intuitive or outright ridiculous, but I have doubled my prices and fired half my clients. I have never been happier! You see, the secret to a successful business, I have found, is to focus on the 16.67% — that’s right, the 16.67%. “What exactly is the 16.67%”, you may ask.
Marketing is an art — it is the art of communication. Good marketing is not achieved easily. It takes place when a business communicates its value to those who are interested in hearing it.
When did businesses begin to be helpful to their clients and start treating them like the assets they truly are? I can remember working with a team of Account Representatives a few years ago.
Have you ever heard the expression, “People do business with people; they don’t do business with companies”? It’s true — it is human nature to want to form a connection with another individual.
Give thought to helping another person — why is being mindful important? Being mindful of others doesn’t sound like the quickest path to success — but it is the best path toward building a business with a solid foundation.
Six months ago, I wrote a blog article titled “The Death of SEO” — it was based on my observation that Millennials and other young people were turning away from Google and search engines, instead using social media to find information and make buying decisions…
There is a lot of noise in my head lately — everything that needs to get done is screaming at me to get my attention. Is it that way for you, too?
Oh, no! It’s the death of SEO! Run, hide!!
Well, we all knew it would happen sometime — everything we know about the Internet would change eventually, we just didn’t know when it would happen. Let me back-up and explain…
Any classically-trained direct-marketer will tell you that traffic to your website (“hits”) really doesn’t matter — the only thing that matters is qualified new business leads.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Do you know the name John Wanamaker?