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Pay-Per-Click Advertising for Small Businesses

Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen.

Social Media: It’s All About Connecting

Ever wonder why one person’s social media account seems to be more “popular” than yours? What are they doing that you’re not? There are many misconceptions when it comes to how you should use your social media platforms to be found on the internet. This goes for your personal, as well as business, social media. […]

How Do You Know When You’re Not Blogging Often Enough?

One answer is, “When you find yourself responding via email to your clients’ questions.” Most of my clients don’t have the time to blog themselves (they’re too busy taking care of their customers), so they leave blogging and content creation on their websites to us. But for those who prefer to write their own content, […]

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