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Tag Archives: exclusivity

Internet Marketing, Salesmanship

What’s the Difference Between “Specialization” and “Exclusivity”?

Posted on February 26, 2021June 9, 2023 by Andrew Lehrfeld
Specialization vs Exclusivity
26
Feb

There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]

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Posted in Internet Marketing, Salesmanship  |  Tagged exclusivity, specialization
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