What is the Ultimate Traffic Trio?
Sometimes we take for granted the ultimate traffic trio (social media, digital ads, and SEO) and assume that what’s so basic to marketers is so easily understood by all. Let’s review social, digital ads, and SEO, and understand the one, singular role they all share…
3 “Secret Questions” to Ask a Website Developer
Do you know the three secret questions to ask a website developer if you’re in the process of updating your website (or building one for the first time)?
What is a Spokesperson Video?
A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.
How Can You Tell When Your Marketing is Working?
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take).
Digital Marketing vs. Advertising
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.
Is Ongoing Website Maintenance Necessary?
Could ongoing website maintenance give you greater peace-of-mind? Read on to discover the mistake one business recently made… Last month, I received a call from someone who attended a presentation I had given on Internet Presence Marketing in Greenwich, Connecticut. “Hi Andy, this is Brian. I met you yesterday during the presentation. I have a […]
How to Take Advantage of the Changes in Buyers’ Online Behavior
Are you prepared to take advantage of changes in buyers’ online behavior? Marketing has traditionally been passive. You create an advertisement for your business, and you place it in a magazine. You create a commercial for your business, and you run it on television or the radio. You write a direct mail campaign (letter, postcard, […]