A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take).
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.