A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.
This description is simple enough, of course, but there is more going on with a spokesperson video than you might realize.
To begin with, it is important to remember that each of us learns differently. Some individuals are visual learners while others are auditory learners. Some learn best when both visuals and sounds are combined. A spokesperson video makes that possible.
It’s also important to remember that, as business owners, many of us tend to be awful when it comes to describing our business (or the products and services that we offer) to someone for the first time. We think we know the salient points, but oftentimes we do not.
We may also fail to portray the proper image visually — let’s remember that everyone has a different perception of who it is they’d like to do business with, and it may not be you (or me!). With a spokesperson video, we can choose the “look” of the spokesperson, their clothing and hair style, and even the background or where they are standing. These elements all work together to deliver the visual picture we want to achieve for our businesses.
Finally, a spokesperson video conveys an underlying sense of authority — people tend to believe others they see touting your firm’s qualities and strengths, more so than when they see you making those same claims.
Spokesperson videos can work on social media platforms as well as inside email campaigns, however we believe that adding a spokesperson video to your website is the best way to start.
Let us know if you would like to have a spokesperson video created for your business.
Here is our video (click the “Play” button):