For MSPs, recruitment has shifted from company-controlled to candidate-driven. Digital platforms make a compelling case to potential hires.
Marketing is an art — it is the art of communication. Good marketing is not achieved easily. It takes place when a business communicates its value to those who are interested in hearing it.
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.