Warm Qualified Leads versus “Hits”
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]
Traffic to Your Website Doesn’t Matter!
Any classically-trained direct-marketer will tell you that traffic to your website (“hits”) really doesn’t matter — the only thing that matters is qualified new business leads.