Tag Archives: specialization

What’s the Difference Between “Specialization” and “Exclusivity”?

Specialization vs Exclusivity

There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]

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