Web Development & Digital Marketing · Internet Presence LLC [Official Site]

What’s the Difference Between “Specialization” and “Exclusivity”?

Specialization vs Exclusivity

There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]