What is the Ultimate Traffic Trio?
Sometimes we take for granted the ultimate traffic trio (social media, digital ads, and SEO) and assume that what’s so basic to marketers is so easily understood by all. Let’s review social, digital ads, and SEO, and understand the one, singular role they all share…
5 Strategies MSPs Can Adopt to Encourage Online Reviews
Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.
Why Lawyers Should Focus on Website Marketing Over Social Media
Social media offers a tempting opportunity to reach a wide audience, but a well-designed website should remain the primary focus for law firms.
Don’t Build Your Home on Someone Else’s Land
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
Get Through the Noise
There is a lot of noise in my head lately — everything that needs to get done is screaming at me to get my attention. Is it that way for you, too?
Social Media and Paid Search
When I began building websites and online presence for businesses (way back before the year 2000), “search engine optimization” was a term we would use to describe the process of getting a website to rise-up in the organic search results in order to get noticed.
Social Media: It’s All About Connecting
Ever wonder why one person’s social media account seems to be more “popular” than yours? What are they doing that you’re not? There are many misconceptions when it comes to how you should use your social media platforms to be found on the internet. This goes for your personal, as well as business, social media. […]
How to Promote a Unique Product Using Internet Presence Marketing
(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]