Do Startups Need a Strong Online Presence?
Having a strong online presence is no longer a luxury but a necessity for startups and small-to-midsize business owners alike.
3 “Secret Questions” to Ask a Website Developer
Do you know the three secret questions to ask a website developer if you’re in the process of updating your website (or building one for the first time)?
Don’t Build Your Home on Someone Else’s Land
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
The Secret to Happy Clients
Everything you need to know about the secret to happy clients has already been taught to you.
Get Through the Noise
There is a lot of noise in my head lately — everything that needs to get done is screaming at me to get my attention. Is it that way for you, too?
How to Grow a Small Business Without Advertising
Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you […]
How to Improve Internet Presence by Listening to Your Clients
(This article has been updated to reflect current trends.) This morning, over coffee with my friend Casey, we got to talking about how each of us spends their time each day. Casey spends his time each day doing a lot of outbound telemarketing — I think his goal is to make 20 phone calls each […]
The Basket of Vegetables Worth Driving 484 Miles
(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]
How to Promote a Unique Product Using Internet Presence Marketing
(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]
What’s Working Today in Internet Presence Marketing?
This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]