Tag Archives: internet presence

Don’t Build Your Home on Someone Else’s Land

dont build your house on someone elses land

Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]

How to Grow a Small Business Without Advertising

Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you […]

How to Improve Internet Presence by Listening to Your Clients

how to improve internet presence by listening to your clients

(This article has been updated to reflect current trends.) This morning, over coffee with my friend Casey, we got to talking about how each of us spends their time each day. Casey spends his time each day doing a lot of outbound telemarketing — I think his goal is to make 20 phone calls each […]

The Basket of Vegetables Worth Driving 484 Miles

basket of vegetables

(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]

How to Promote a Unique Product Using Internet Presence Marketing

marketing a unique product

(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]

What’s Working Today in Internet Presence Marketing?

What's working today in Internet presence marketing?

This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]

What is Prevalence, Proximity and Prominence?

Vintage writer's desktop with flying sheets

We are all marketers. No matter what industry or profession we are in, each of us must market ourselves and our businesses. Marketing on the Internet includes developing an effective website. Each page of your website should focus on a singular topic. And because search engines are the primary way that people find websites, we […]