3 Questions to Ask Yourself About Marketing
Here in the Northeast, there are a lot of trees — we have so many trees on our property, that I wouldn’t know where to begin counting them.
When Did It Become “Hip” to be Helpful?
When did businesses begin to be helpful to their clients and start treating them like the assets they truly are? I can remember working with a team of Account Representatives a few years ago.
Traffic to Your Website Doesn’t Matter!
Any classically-trained direct-marketer will tell you that traffic to your website (“hits”) really doesn’t matter — the only thing that matters is qualified new business leads.
How to Promote a Unique Product Using Internet Presence Marketing
(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]
How to Take Advantage of the Changes in Buyers’ Online Behavior
Are you prepared to take advantage of changes in buyers’ online behavior? Marketing has traditionally been passive. You create an advertisement for your business, and you place it in a magazine. You create a commercial for your business, and you run it on television or the radio. You write a direct mail campaign (letter, postcard, […]