Author Archives: Andrew Lehrfeld

What is the Ultimate Traffic Trio?

ultimate traffic trio

Sometimes we take for granted the ultimate traffic trio (social media, digital ads, and SEO) and assume that what’s so basic to marketers is so easily understood by all. Let’s review social, digital ads, and SEO, and understand the one, singular role they all share…

Don’t Build Your Home on Someone Else’s Land

dont build your house on someone elses land

Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]