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Author Archives: Andrew Lehrfeld

Warm Qualified Leads versus “Hits”

warm qualified visitors

(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]

What’s the Difference Between “Specialization” and “Exclusivity”?

Specialization vs Exclusivity

There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]

A Look Back on 2020 and the Meaning of “Gratitude”

Andrew Lehrfeld Yankee Stadium

Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]

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