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Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
I have come to believe that everyone with whom we interact was placed on our path for a reason; that every situation we encounter was put in front of us for a reason. The real challenge, of course, is to discover what that reason is. How can we learn from every experience? In every area […]
Happy Birthday! Internet Presence LLC turns 8 today! I have used this space to write on subjects that include marketing, digital marketing, Internet presence, website development, social media, and so much more. I have written about reinventing oneself. I have written about small businesses being able to compete with larger ones thanks to the Internet’s […]
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]
How to get your law firm found on Google is one of the questions I’m asked about the most. So to answer this question, I often ask one of my own: How do you think Google makes money? Some people know the answer to that question right away, and others aren’t sure. Well, Google makes […]
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]
Given the multitude of so-called LinkedIn “experts,” let me begin by establishing my credentials. I have 30,000 first-degree connections on LinkedIn, the maximum permitted. I have 32,426 followers. I have published 268 articles on LinkedIn. They have been read over 425,000 times. Using LinkedIn, specifically my articles, as the hub of my marketing efforts, I […]
There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]
Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]
A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.