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Perfect Storm for Marketing Your Business

perfect storm for marketing your business

If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]

Warm Qualified Leads versus “Hits”

warm qualified visitors

(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]

My Best Kept LinkedIn Secrets

Best Kept LinkedIn Secrets

Given the multitude of so-called LinkedIn “experts,” let me begin by establishing my credentials.  I have 30,000 first-degree connections on LinkedIn, the maximum permitted.  I have 32,426 followers.  I have published 268 articles on LinkedIn.  They have been read over 425,000 times.  Using LinkedIn, specifically my articles, as the hub of my marketing efforts, I […]

What’s the Difference Between “Specialization” and “Exclusivity”?

Specialization vs Exclusivity

There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]

A Look Back on 2020 and the Meaning of “Gratitude”

Andrew Lehrfeld Yankee Stadium

Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]

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