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For MSPs, recruitment has shifted from company-controlled to candidate-driven. Digital platforms make a compelling case to potential hires.
16
Jul
Jul
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward.
06
Jul
Jul
Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.
12
Jun
Jun
Social media offers a tempting opportunity to reach a wide audience, but a well-designed website should remain the primary focus for law firms.
09
Nov
Nov
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
25
Aug
Aug
I have come to believe that everyone with whom we interact was placed on our path for a reason; that every situation we encounter was put in front of us for a reason. The real challenge, of course, is to discover what that reason is. How can we learn from every experience? In every area […]
31
May
May
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]
02
Apr
Apr
How to get your law firm found on Google is one of the questions I’m asked about the most. So to answer this question, I often ask one of my own: How do you think Google makes money? Some people know the answer to that question right away, and others aren’t sure. Well, Google makes […]
30
Mar
Mar
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]
05
Mar
Mar
Given the multitude of so-called LinkedIn “experts,” let me begin by establishing my credentials. I have 30,000 first-degree connections on LinkedIn, the maximum permitted. I have 32,426 followers. I have published 268 articles on LinkedIn. They have been read over 425,000 times. Using LinkedIn, specifically my articles, as the hub of my marketing efforts, I […]