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There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]
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Jan
Jan
Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]
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Sep
Sep
A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.
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Aug
Aug
I’ve spent a lot of years working for other people. So when I decided to create my own agency, Internet Presence LLC, I invested a great deal of time thinking about the question, “How can I introduce mindfulness to selling?”.
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Jul
Jul
Here in the Northeast, there are a lot of trees — we have so many trees on our property, that I wouldn’t know where to begin counting them.
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May
May
“Oh, a storm is threat’ning / My very life today…”
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Mar
Mar
Everything you need to know about the secret to happy clients has already been taught to you.
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Jan
Jan
“This firm DOESN’T NEED a website and social media! I started this firm 80 years ago, and we did just fine WITHOUT THAT NONSENSE!”
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Oct
Oct
Mmmm…! What could be more delicious? But seriously, that line really needs a bit of proper punctuation, doesn’t it?
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Sep
Sep
The reticular activator is actually a network of nerves and cells in the brain that work to eliminate distracting background noise and show you just what you want to see. But what does this have to do with marketing?