The Internet levels the playing field, making it possible for businesses of all sizes to compete. But many business owners, newly empowered with this ability, either forget or fail to understand what’s needed in order to sell high-ticket items online.
We have all heard the word “promotion” used in business — an advertisement in a magazine and an email campaign are both examples of promotion. Is there any other way to get people interested in the products and services that we sell apart from promotion?
Pinning down the right people to work with can be a real challenge — whether you are looking for a vendor/provider or an employee/freelancer, you want someone who fits the definition of the word “partner”. Working with partners helps ensure that everyone’s goals are the same.
It may seem counter-intuitive or outright ridiculous, but I have doubled my prices and fired half my clients. I have never been happier! You see, the secret to a successful business, I have found, is to focus on the 16.67% — that’s right, the 16.67%. “What exactly is the 16.67%”, you may ask.
Marketing is an art — it is the art of communication. Good marketing is not achieved easily. It takes place when a business communicates its value to those who are interested in hearing it.
When did businesses begin to be helpful to their clients and start treating them like the assets they truly are? I can remember working with a team of Account Representatives a few years ago.
Have you ever heard the expression, “People do business with people; they don’t do business with companies”? It’s true — it is human nature to want to form a connection with another individual.
Give thought to helping another person — why is being mindful important? Being mindful of others doesn’t sound like the quickest path to success — but it is the best path toward building a business with a solid foundation.
Six months ago, I wrote a blog article titled “The Death of SEO” — it was based on my observation that Millennials and other young people were turning away from Google and search engines, instead using social media to find information and make buying decisions…