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Oh, no! It’s the death of SEO! Run, hide!!
Well, we all knew it would happen sometime — everything we know about the Internet would change eventually, we just didn’t know when it would happen. Let me back-up and explain…
Any classically-trained direct-marketer will tell you that traffic to your website (“hits”) really doesn’t matter — the only thing that matters is qualified new business leads.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Do you know the name John Wanamaker?
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take).
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.
Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen.
When I began building websites and online presence for businesses (way back before the year 2000), “search engine optimization” was a term we would use to describe the process of getting a website to rise-up in the organic search results in order to get noticed.
Ever wonder why one person’s social media account seems to be more “popular” than yours? What are they doing that you’re not? There are many misconceptions when it comes to how you should use your social media platforms to be found on the internet. This goes for your personal, as well as business, social media. […]
One answer is, “When you find yourself responding via email to your clients’ questions.” Most of my clients don’t have the time to blog themselves (they’re too busy taking care of their customers), so they leave blogging and content creation on their websites to us. But for those who prefer to write their own content, […]
Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you […]