Pay-Per-Click Advertising for Small Businesses

Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen.

Social Media: It’s All About Connecting

Ever wonder why one person’s social media account seems to be more “popular” than yours? What are they doing that you’re not? There are many misconceptions when it comes to how you should use your social media platforms to be found on the internet. This goes for your personal, as well as business, social media. […]

How Do You Know When You’re Not Blogging Often Enough?

One answer is, “When you find yourself responding via email to your clients’ questions.” Most of my clients don’t have the time to blog themselves (they’re too busy taking care of their customers), so they leave blogging and content creation on their websites to us. But for those who prefer to write their own content, […]

How to Grow a Small Business Without Advertising

Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you […]

Do Google Reviews Matter for Small Businesses?

As the owner of a small business, you may ask yourself, “Do Google reviews matter?”. Well, let’s face it — in this day and age, Google is very often the first point of contact between a prospective new customer and a business. If you want to find a business nearby, if you’re planning an upcoming trip, […]

How to Improve Internet Presence by Listening to Your Clients

how to improve internet presence by listening to your clients

(This article has been updated to reflect current trends.) This morning, over coffee with my friend Casey, we got to talking about how each of us spends their time each day. Casey spends his time each day doing a lot of outbound telemarketing — I think his goal is to make 20 phone calls each […]

Internet Presence for Small Business

Internet Presence for Small Business is a marketing strategy that allows companies to compete with one another by leveling the playing field for all. When small businesses leverage Internet presence, they can more easily be found by people who are looking for the products and services they provide, and they will be more likely to […]

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