I have come to believe that everyone with whom we interact was placed on our path for a reason; that every situation we encounter was put in front of us for a reason. The real challenge, of course, is to discover what that reason is. How can we learn from every experience? In every area […]
Happy Birthday! Internet Presence LLC turns 8 today! I have used this space to write on subjects that include marketing, digital marketing, Internet presence, website development, social media, and so much more. I have written about reinventing oneself. I have written about small businesses being able to compete with larger ones thanks to the Internet’s […]
Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]
I’ve spent a lot of years working for other people. So when I decided to create my own agency, Internet Presence LLC, I invested a great deal of time thinking about the question, “How can I introduce mindfulness to selling?”.
The Internet levels the playing field, making it possible for businesses of all sizes to compete. But many business owners, newly empowered with this ability, either forget or fail to understand what’s needed in order to sell high-ticket items online.
We have all heard the word “promotion” used in business — an advertisement in a magazine and an email campaign are both examples of promotion. Is there any other way to get people interested in the products and services that we sell apart from promotion?