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Category Archives: Mindfulness

A Look Back on 2020 and the Meaning of “Gratitude”

Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]

How to Sell High-Ticket Items Online

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The Internet levels the playing field, making it possible for businesses of all sizes to compete. But many business owners, newly empowered with this ability, either forget or fail to understand what’s needed in order to sell high-ticket items online.

What’s Meant by “Promotion” and “Attraction”?

attraction-rather-than-promotion

We have all heard the word “promotion” used in business — an advertisement in a magazine and an email campaign are both examples of promotion. Is there any other way to get people interested in the products and services that we sell apart from promotion?

Pinning Down the Right People

pinning-down-the-right-people

Pinning down the right people to work with can be a real challenge — whether you are looking for a vendor/provider or an employee/freelancer, you want someone who fits the definition of the word “partner”. Working with partners helps ensure that everyone’s goals are the same.

Double Your Prices and Fire Half Your Clients

double-your-prices-fire-half-your-clients

It may seem counter-intuitive or outright ridiculous, but I have doubled my prices and fired half my clients. I have never been happier! You see, the secret to a successful business, I have found, is to focus on the 16.67% — that’s right, the 16.67%. “What exactly is the 16.67%”, you may ask.

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