Do you know the three secret questions to ask a website developer if you’re in the process of updating your website (or building one for the first time)?
Category Archives: Internet Marketing
Despite storytelling being an important part of marketing, and despite marketing being the business that I’m in, I still struggle with telling my own story.
For MSPs, recruitment has shifted from company-controlled to candidate-driven. Digital platforms make a compelling case to potential hires.
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward.
Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.
Social media offers a tempting opportunity to reach a wide audience, but a well-designed website should remain the primary focus for law firms.
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]
How to get your law firm found on Google is one of the questions I’m asked about the most. So to answer this question, I often ask one of my own: How do you think Google makes money? Some people know the answer to that question right away, and others aren’t sure. Well, Google makes […]
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]