Do Startups Need a Strong Online Presence?
Having a strong online presence is no longer a luxury but a necessity for startups and small-to-midsize business owners alike.
What is the Ultimate Traffic Trio?
Sometimes we take for granted the ultimate traffic trio (social media, digital ads, and SEO) and assume that what’s so basic to marketers is so easily understood by all. Let’s review social, digital ads, and SEO, and understand the one, singular role they all share…
3 “Secret Questions” to Ask a Website Developer
Do you know the three secret questions to ask a website developer if you’re in the process of updating your website (or building one for the first time)?
Do you struggle to tell your story?
Despite storytelling being an important part of marketing, and despite marketing being the business that I’m in, I still struggle with telling my own story.
How to Attract the Best Talent for Your MSP Firm
For MSPs, recruitment has shifted from company-controlled to candidate-driven. Digital platforms make a compelling case to potential hires.
How to Respond to Negative Reviews
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward.
5 Strategies MSPs Can Adopt to Encourage Online Reviews
Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.
Why Lawyers Should Focus on Website Marketing Over Social Media
Social media offers a tempting opportunity to reach a wide audience, but a well-designed website should remain the primary focus for law firms.
Don’t Build Your Home on Someone Else’s Land
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
Perfect Storm for Marketing Your Business
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]