How to Get Your Law Firm Found on Google
(Updated 1/3/2024) “How can I get my law firm found on Google?” is one of the questions I’m asked the most. So to answer this question, I often ask one of my own: How do you think Google makes money? Some people know the answer to that question right away, and others aren’t sure. Well, […]
Warm Qualified Leads versus “Hits”
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]
My Best Kept LinkedIn Secrets
Given the multitude of so-called LinkedIn “experts,” let me begin by establishing my credentials. I have 30,000 first-degree connections on LinkedIn, the maximum permitted. I have 32,426 followers. I have published 268 articles on LinkedIn. They have been read over 425,000 times. Using LinkedIn, specifically my articles, as the hub of my marketing efforts, I […]
What’s the Difference Between “Specialization” and “Exclusivity”?
There are two terms that you may hear spoken about in marketing — specialization and exclusivity — and I ran into both of them this past week, so let’s define them now. Specialization In a business networking group recently, I described my work by saying that I “specialize in Internet marketing for IT providers, law […]
A Look Back on 2020 and the Meaning of “Gratitude”
Do you recognize this man? In this photo, I appear to be grateful to simply be at a ballgame. How things have changed! When the COVID-19 pandemic struck earlier this year, I wondered how it would impact my life and my business, and the lives and businesses of my friends. In early March, almost overnight, […]
What is a Spokesperson Video?
A “spokesperson video” is very much what it sounds like — an individual stands before a camera and explains important points about your business that might otherwise be difficult to convey.
How to Introduce Mindfulness to Selling
I’ve spent a lot of years working for other people. So when I decided to create my own agency, Internet Presence LLC, I invested a great deal of time thinking about the question, “How can I introduce mindfulness to selling?”.
3 Questions to Ask Yourself About Marketing
Here in the Northeast, there are a lot of trees — we have so many trees on our property, that I wouldn’t know where to begin counting them.
Reinvent Yourself in Order to Survive
“Oh, a storm is threat’ning / My very life today…”
The Secret to Happy Clients
Everything you need to know about the secret to happy clients has already been taught to you.