When did businesses begin to be helpful to their clients and start treating them like the assets they truly are? I can remember working with a team of Account Representatives a few years ago.
Have you ever heard the expression, “People do business with people; they don’t do business with companies”? It’s true — it is human nature to want to form a connection with another individual.
Six months ago, I wrote a blog article titled “The Death of SEO” — it was based on my observation that Millennials and other young people were turning away from Google and search engines, instead using social media to find information and make buying decisions…
Oh, no! It’s the death of SEO! Run, hide!!
Well, we all knew it would happen sometime — everything we know about the Internet would change eventually, we just didn’t know when it would happen. Let me back-up and explain…
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take).
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.
Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen.