This is a question that I hear often. Business owners will tell me that they invested money in having a website created, but have little to show for it. If they’re lucky, they may get one lead a year from their website. If you search online for the product or service they offer, they’re nowhere […]
What is marketing? Marketing is the process of introducing your brand to the people who need what you’re selling. The purpose of marketing is to influence the people who need what you’re selling to buy from you instead of from your competitor. How often should a business market itself? Always. A business should always be […]
So you’re writing a blog on your website, following the secrets I told you about in my last post. And sure enough, some of your content is showing-up in search results, which can potentially drive interested prospects to your website. Good work!
Internet Presence Marketing was invited to visit with the members of the Bryant Park, NY, chapter of the BCA Business Development Group (BCA/BDG) on Thursday, August 8. Approximately 15 business leaders from various fields including commercial finance and mortgage, personal finance, wealth management, information technology, insurance, communications, corporate photography, and business services were in attendance.
Blogs are a great way to add fresh, relevant, and compelling content to your website on a regular basis — something that will satisfy both your readers and the search engines. But many people feel overwhelmed by the thought of having to create written content for their website on an ongoing basis.
When it comes to marketing your business online and getting found on the search engines, it’s all about relevance. So, what exactly is “relevance”? Relevance is the degree to which your website is authoritative on a given topic.
Internet Presence Marketing was invited to meet with the members of the Tarrytown, NY, chapter of the BCA Business Development Group (BCA BDG) on Friday morning, July 12. The BCA Business Development Groups were founded in 2006 with the purpose of creating a large organization composed of individual groups, each dedicated to the purpose of […]
Internet Presence Marketing launched its new website this week. The company specializes in helping businesses use the Internet to connect with customers and prospects. Internet Presence Marketing offers consulting services, as well as done-for-you services in website design, social media, reputation management, and Internet presence improvement.
Every business owner today knows the importance of making their business stand out from the crowd. But most business owners don’t know how to do so. It’s been said that, “In the land of the blind, the one-eyed man is King.” The same can be said of marketing — the majority of business owners don’t […]