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Many businesses would like to close more sales from the leads they receive online. When done correctly, a business’ website and Internet presence can be a 24×7 “marketing machine,” literally creating leads for the sales department 24 hours a day, 7 days a week. Closing sales from Internet leads requires special skill, however, and each […]
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Apr
Apr
(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]
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Mar
Mar
(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]
While calling on a business owner some years ago and attempting to explain the importance of online marketing to him, the business owner said, “Can’t you just do it for me?”. He was reacting to my description of all of the things that would need to be done correctly in order to successfully market his […]
The Westchester Business Expo, an annual exhibition and mixer sponsored by the Business Council of Westchester, attracted more than 200 exhibitor companies and 1,800 attendees at the Rye Town Hilton on Thursday, March 20. Attendees were able to learn about a vast array of products and services offered by the area’s premiere companies and vendors, […]
With the introduction of start-ups such as Pay with a Tweet, which touts itself as the first social payment system, it’s clear that social media is now for sale. Pay with a Tweet (and others) gives companies the ability to make their products or services available to those who tweet about them or otherwise promote […]
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Feb
Feb
Several years ago, while working for a company 75 miles away from where I lived, I found myself having dinner one night at a restaurant I’d been to many times before. At the end of the meal, the waiter brought the bill, along with a small plate of delicious Italian cookies — a perfect complement […]
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Jan
Jan
Are you prepared to take advantage of changes in buyers’ online behavior? Marketing has traditionally been passive. You create an advertisement for your business, and you place it in a magazine. You create a commercial for your business, and you run it on television or the radio. You write a direct mail campaign (letter, postcard, […]
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Jan
Jan
This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]
Last week, I had the pleasure of having lunch with a very talented and accomplished public relations expert who was telling me about her years of work for Fortune 500 firms and agency experience at Ogilvy & Mather, one of the top advertising agencies in New York. Having myself started at a small ad agency, […]