Author Archives: Andrew Lehrfeld

Sales Training for Internet Leads

Many businesses would like to close more sales from the leads they receive online. When done correctly, a business’ website and Internet presence can be a 24×7 “marketing machine,” literally creating leads for the sales department 24 hours a day, 7 days a week. Closing sales from Internet leads requires special skill, however, and each […]

The Basket of Vegetables Worth Driving 484 Miles

basket of vegetables

(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]

How to Promote a Unique Product Using Internet Presence Marketing

marketing a unique product

(This article was updated on April 19, 2022.) Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about ten (10) years ago on a visit to Ithaca, New York. Andy and Wendy own a small company that manufactures organic soap and body care products. Their […]

Westchester Business Expo Attracts Over 1,800 Attendees

The Westchester Business Expo, an annual exhibition and mixer sponsored by the Business Council of Westchester, attracted more than 200 exhibitor companies and 1,800 attendees at the Rye Town Hilton on Thursday, March 20. Attendees were able to learn about a vast array of products and services offered by the area’s premiere companies and vendors, […]

Now That Social Media is for Sale, How Do You Build Your Brand?

With the introduction of start-ups such as Pay with a Tweet, which touts itself as the first social payment system, it’s clear that social media is now for sale. Pay with a Tweet (and others) gives companies the ability to make their products or services available to those who tweet about them or otherwise promote […]

How to Take Advantage of the Changes in Buyers’ Online Behavior

How to take advantage of the changes in buyers' online behavior

Are you prepared to take advantage of changes in buyers’ online behavior? Marketing has traditionally been passive. You create an advertisement for your business, and you place it in a magazine. You create a commercial for your business, and you run it on television or the radio. You write a direct mail campaign (letter, postcard, […]

What’s Working Today in Internet Presence Marketing?

What's working today in Internet presence marketing?

This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]