Category Archives: Internet Marketing

Internet Presence for Small Business is a marketing strategy that allows companies to compete with one another by leveling the playing field for all. When small businesses leverage Internet presence, they can more easily be found by people who are looking for the products and services they provide, and they will be more likely to […]

This week, I’d like to tell you about two clients – both of whom I admire very much – whose views on Internet presence could not be more opposite. Understanding the differences in their ways of thinking reveals why some business owners are seeing the rewards of online marketing while others “don’t get it”.

Is Internet Presence important for lawyers? Here’s a true tale… Recently, I had the privilege of chatting with a New York State police trooper not far outside the town of Roscoe, New York, heading toward Binghamton.

One of the earliest lessons I was taught as a student of Internet marketing is one that I haven’t shared with you yet… so let’s share it now:

At a backyard barbecue at my home this weekend, the owner of a small husband-and-wife business came up to me and said, “Can you believe what’s going on with our website?!”.

The term “grass roots marketing” refers to an activity designed to promote a new product or idea with very little upfront cost or investment. (Some people also use the term “guerrilla marketing”.) One of the most common grass roots marketing activities is the practice of handing-out free samples of a new product.

I have often said that people do business with people, not companies. For this reason, it is imperative to remember that our clients are assets — and assets are the greatest things that we own.