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What is marketing? Marketing is the process of introducing your brand to the people who need what you’re selling. The purpose of marketing is to influence the people who need what you’re selling to buy from you instead of from your competitor. How often should a business market itself? Always. A business should always be […]
Category Archives: Internet Marketing
09
Aug
Aug
So you’re writing a blog on your website, following the secrets I told you about in my last post. And sure enough, some of your content is showing-up in search results, which can potentially drive interested prospects to your website. Good work!
28
Jul
Jul
Blogs are a great way to add fresh, relevant, and compelling content to your website on a regular basis — something that will satisfy both your readers and the search engines. But many people feel overwhelmed by the thought of having to create written content for their website on an ongoing basis.
17
Jul
Jul
(Updated 14 July 2024) When it comes to marketing your business and getting your website found online, it’s all about relevance. So, what exactly is “relevance”? Relevance is the degree to which your website is authoritative on a given topic. Here’s an example: Let’s say your website is all about underwater photography. If you want […]
07
Jul
Jul
Every business owner today knows the importance of making their business stand out from the crowd. But most business owners don’t know how to do so. It’s been said that, “In the land of the blind, the one-eyed man is King.” The same can be said of marketing — the majority of business owners don’t […]