What’s Working Today in Internet Presence Marketing?
This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]
Internet Presence Marketing is the New P.R.
Last week, I had the pleasure of having lunch with a very talented and accomplished public relations expert who was telling me about her years of work for Fortune 500 firms and agency experience at Ogilvy & Mather, one of the top advertising agencies in New York. Having myself started at a small ad agency, […]
Why Aren’t We Getting New Clients?
Last week, I met with someone who’s helping a local preschool in my town grapple with the question, “Why aren’t we getting new clients?”. The owners of this preschool are longtime area residents, their backgrounds are in education, and in fact their preschool looks terrific when you go for a visit. So why are the […]
A Specialist vs. a “Jack-of-all-Trades”
A few years ago, a friend and I were discussing a popular restaurant chain. The restaurant’s slogan was “Steaks, Seafood, Salad”.
What is Prevalence, Proximity and Prominence?
We are all marketers. No matter what industry or profession we are in, each of us must market ourselves and our businesses. Marketing on the Internet includes developing an effective website. Each page of your website should focus on a singular topic. And because search engines are the primary way that people find websites, we […]
The Secret About Facebook and Twitter that Every Business Owner Needs to Know
Every business owner needs to consider whether or not Facebook and Twitter belong in their marketing mix. But there’s a “secret” benefit to utilizing both of these social media tools that most business owners know absolutely nothing about: Facebook and Twitter are essential in communicating during an emergency.
How to Create a Perfectly-Timed Email Autoresponder
To create a perfectly-timed email autoresponder, look to nature. That’s right — look to nature. Because nature tends to get things right (it’s people that mess things up!).
Develop “Buyer Personas” to Find Your Ideal Customers
As we prepare to launch another new website and Internet presence project this month, I am reminded about the concept of “buyer personas”. Understanding the concept of buyer personas will enable you to deliver the right message to your ideal prospect.
How is the Web Changing the Way We Work?
Last night, at a business development event in southern Connecticut, I became involved in a conversation with the president of the local commercial realtors’ association. He was lamenting the economy, and the fact that there was a large vacancy rate in his commercial office buildings. “I’m thinking of converting some of my office buildings to […]
How Can We Dominate Search Results?
This is a question that I hear often. Business owners will tell me that they invested money in having a website created, but have little to show for it. If they’re lucky, they may get one lead a year from their website. If you search online for the product or service they offer, they’re nowhere […]