Category Archives: Internet Marketing

How is the Web Changing the Way We Work?

Last night, at a business development event in southern Connecticut, I became involved in a conversation with the president of the local commercial realtors’ association. He was lamenting the economy, and the fact that there was a large vacancy rate in his commercial office buildings. “I’m thinking of converting some of my office buildings to […]

Why Doesn’t Our Marketing Work?

why doesn't our marketing work

What is marketing? Marketing is the process of introducing your brand to the people who need what you’re selling. The purpose of marketing is to influence the people who need what you’re selling to buy from you instead of from your competitor. How often should a business market itself? Always. A business should always be […]

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