Monthly Archives: March 2021

Warm Qualified Leads versus “Hits”

warm qualified visitors

(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]

My Best Kept LinkedIn Secrets

Best Kept LinkedIn Secrets

Given the multitude of so-called LinkedIn “experts,” let me begin by establishing my credentials.  I have 30,000 first-degree connections on LinkedIn, the maximum permitted.  I have 32,426 followers.  I have published 268 articles on LinkedIn.  They have been read over 425,000 times.  Using LinkedIn, specifically my articles, as the hub of my marketing efforts, I […]