Tag Archives: advertising and marketing

The Basket of Vegetables Worth Driving 484 Miles

basket of vegetables

(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]

Why Doesn’t Our Marketing Work?

why doesn't our marketing work

What is marketing? Marketing is the process of introducing your brand to the people who need what you’re selling. The purpose of marketing is to influence the people who need what you’re selling to buy from you instead of from your competitor. How often should a business market itself? Always. A business should always be […]