Monthly Archives: November 2013

What is Prevalence, Proximity and Prominence?

Vintage writer's desktop with flying sheets

We are all marketers. No matter what industry or profession we are in, each of us must market ourselves and our businesses. Marketing on the Internet includes developing an effective website. Each page of your website should focus on a singular topic. And because search engines are the primary way that people find websites, we […]

The Secret About Facebook and Twitter that Every Business Owner Needs to Know

Every business owner needs to consider whether or not Facebook and Twitter belong in their marketing mix. But there’s a “secret” benefit to utilizing both of these social media tools that most business owners know absolutely nothing about: Facebook and Twitter are essential in communicating during an emergency.