How Can You Tell When Your Marketing is Working?
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take).
Digital Marketing vs. Advertising
What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each? To illustrate the difference, let’s first define “marketing” and then “advertising”.