The term “grass roots marketing” refers to an activity designed to promote a new product or idea with very little upfront cost or investment. (Some people also use the term “guerrilla marketing”.) One of the most common grass roots marketing activities is the practice of handing-out free samples of a new product.
I have often said that people do business with people, not companies. For this reason, it is imperative to remember that our clients are assets — and assets are the greatest things that we own.
Last week, I attended a business marketing brainstorming session with about 25 other business owners. The group was limited to B2B (business-to-business) firms, so as you might expect, there were attorneys, accountants, bookkeepers, an IT company, and other business-related service providers present. The focus of the session was to discover which marketing and business-building techniques […]