Monthly Archives: January 2014

How to Take Advantage of the Changes in Buyers’ Online Behavior

How to take advantage of the changes in buyers' online behavior

Are you prepared to take advantage of changes in buyers’ online behavior? Marketing has traditionally been passive. You create an advertisement for your business, and you place it in a magazine. You create a commercial for your business, and you run it on television or the radio. You write a direct mail campaign (letter, postcard, […]

What’s Working Today in Internet Presence Marketing?

What's working today in Internet presence marketing?

This article has been updated to reflect changes in Google products. The constantly expanding number of websites out there, the growing “noise” online of those vying for your attention, and the ever-changing habits and behaviors of your target prospects, all contribute to make Internet marketing more challenging than ever. Yet the opportunity to differentiate yourself […]